HANSEN: FLOURISHING OF THE BRAND
The lead-up to the final family transfer of RHANDERS was done with respect and consideration. After 11 years, the couple Rina & Thomas Bro Hansen took over the company on 15 February 2019, and the company is now owned by only the 5th family since 1811.
Rina Hansen, CEO says:
RHANDERS is Denmark's oldest trademark. For more than 200 years, RHANDERS has combined classic design with an incomparable cultural heritage. As responsible heirs, we undertake to cherish and honour the proud history as honoured glove makers.
From the beginning to the company we are today, RHANDERS has revolutionised and positioned itself as a leading star in quality design and sustainability philosophy thanks to the brand's continued loyalty to our core values. Our belief in honorable craftsmanship, timeless design and responsible cultural heritage has been passed down from generation to generation, and to this day is still our approach to business models and product development.
PHILOSOPHY OF SUSTAINABILITY
Our commitment to unparalleled artisanship, timeless design and premium products has been passed down through generations and to this day are actively part of shaping how we do business and how we make our products. We believe in leaving a positive imprint on the world, using our hands for the betterment of the community, and building a holistic and harmonious relationship with our environment.
The Hansen family see it as their life mission to safeguard and innovate the honored craftsmanship at RHANDERS. Therefore, great investments and bold actions have been taken in reviving and nurturing the exact same artisan principles and traditions, which have been honed at the atelier for more than 200 years.
Today, our atelier is fully up and running again - crafting the premium products within gloves, belts, bags, clothing and accessories categories - with the help of seasoned craftsmen working alongside young trainees, ensuring that the honored craft lives on for generations to come.
Protecting our culture also means showing a sense of community for the nature we touch in our everyday lives. Without a healthy nature, we have no raw materials. In 2021 we bought the RHANDERS forest. Here the ambition is to maintain the existing forest, increase biodiversity and reintroduce the Kalmus plant in the forest's lake.
Read more about Rina Hansen in this portrait article.